Title

Understanding the effect of political advertising on voter turnout: A response to Krasno and Green

Authors

Michael M. Franz, Bowdoin College
Paul Freedman, University of Virginia
Ken Goldstein, University of Wisconsin-Madison
Travis N. Ridout, Washington State University

Document Type

Article

Publication Date

1-1-2008

Abstract

Krasno and Green have argued that political advertising has no impact on voter turnout. We remain unconvinced by their evidence, given concerns about how they measure the advertising environment, how they measure advertising tone, their choice of modeling techniques and the generalizability of their findings. These differences aside, we strongly agree that political advertising does little to undermine voter participation. © 2008 Southern Political Science Association.

Recommended Citation

Franz, Michael M.; Freedman, Paul; Goldstein, Ken; and Ridout, Travis N., "Understanding the effect of political advertising on voter turnout: A response to Krasno and Green" (2008). Government Faculty Publications. 14.
https://digitalcommons.bowdoin.edu/government-faculty-publications/14